Course Overview

About this course

This programme aims to equip participants with knowledge and skills to maximise returns that Content Marketing can bring about for their businesses. The 5-day programme comprises of 3 modules will impart practical knowledge, as well as the application of methods and skills in Content Marketing to enable companies to reach out to consumers to transform their businesses in the digital era.

What you'll learn

1. The Content Marketing programme is designed for participants to learn the most efficient way to relate a brand story to target audiences, keeping them interested and engaged with meaningful videos that drive the right messages through different platforms. The knowledge and technical skills imparted will enable participants to connect with their online community, generate leads/customers, create brand awareness, establish a positive brand reputation and build customers’ trust and loyalty.

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