Course Overview

About this course

As business lists more and more products unto the web and on various online platforms, it has become important to implement product mix assessment checks against various factors such as merchandise budgets and sales targets, opportunities to improve sales for product range and/or product categories for both online and offline.

1. In this module, participants will develop processes to analyse profit performance of merchandise, evaluate trends of profitability and identify opportunities to adjust range of merchandise for their online and offline business and to create an O2O product strategy.

What you'll learn

1. The module will cover the following areas:
2. - Understand Merchandise strategies and plans and features of an effective merchandising plan
3. - Recognise trends on products and merchandise consumption
4. - Understand mark ups, margins and retail price computations and methods to calculate sales contributions
5. - Understand sales tracking systems and technologies
6. - Utilise statistical modelling and data-mining techniques
7. - Calculate or estimate overall contributions according to store merchandising plans and category marketing plans
8. - Utilise framework for merchandise performance analysis
9. - Manage product range assessment checks against budgets and targets
10. - Evaluate opportunities to adjust merchandise ranges to improve sales
11. - Evaluate supplier selection criteria

Keyword tags