Course Overview

About this course

At the end of the course, participants will be able to:

1. * Analyse and recognise target customers through analysis of customer behaviours, interests and demographics based on social media network data
2. *Comprehend the mechanics of social media and develop marketing content and use for social media purposes
3. * Analyse and recommend improvements on performance of social media and ROI
4. *Monitor customer responses across various social network platforms on Customer Relationship Management

What you'll learn

1.  This Social Media Management course is for Learners to leverage various social networking platforms to deliver the organisation's value propositions as well as contextual and targeted messaging based on real-time customer insights to engage in two-way communication with prospects and customers. This specific module at Level 4 is designed to equip learners to be able to cascade social media management strategies aimed at customer acquisition, engagement, loyalty and conversion via social media platforms, define metrics and guide the analysis on performance of social media management campaigns to identify opportunities for improvement
2.  This impacts learners who are seeking employment opportunities as well as planning for employment in different sectors or fields.
3.  Organisations will need to plan to ensure that their people remain employable not only for the present but for the future.

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