COURSE ID: TGS-2023018623

Lead Generation For Business using Search Engine Marketing Techniques

LITERACY EMPOWERMENT ACADEMY PTE. LTD.

4.5 (113 ratings)

24 hours | 2 - 3 days
- Part Time
- English

Full course fee

S$1200.00

After course subsidies

^From S$360.00

After SFEC From S$36.00

All fees are exclusive of GST. Please check with the training provider on the final fee applicable.

Contact person(s)

Please register directly with the training provider.

Mr Tan Teck Hoon Joseph
91819923
91819923
ask@lepls

Course Overview

About this course

After drawing reference with the Skills Framework (RET-PCM-4002-1.1) and consultation with our corporate partners and experts in the digital marketing sector, we have identified and derived the following performance gaps that this course should cover:

Gap 1: Learners have little or no experience in design search engine marketing campaigns and ads with ad writing techniques and ads placements.
Gap 2: Learners have little or no experience in identifying and optimising low performing search engine marketing ads.
Gap 3: Learners have little or no experience in monitoring their search engine metrics such as clickthrough rates and conversion rates.
This course will close these performance gaps by equipping the learners with the following skills and knowledge:
to design profitable web marketing programs on Search Engines based on objectives and goals of the PPC campaign strategy
to design and test search engine marketing ads with ad writing techniques
to analyse the different types of ads placement on social media platforms and display network placements
to identify fraudulent and low performing ads and optimise these ads through split testing and campaign management tools
to monitor search traffic quality, clickthrough rates, conversion rates and profitability using proprietary software and
to use third party tools to create reports on new competitors and search landscape.

What you'll learn

This course is targeted at the retail industry and aims to equip learners with the skills and knowledge to use Google Search Engine Marketing to drive awareness, leads and eventually sales for their products and services. The current trend in marketing has moved towards new e-commerce strategies and retail companies need to constantly innovate the move towards online. The recent COVID-19 situation has shown that it is crucial for retail companies to move into the online space. Search Engine Marketing (or known as Pay per Click Advertisement) is a marketing strategy for companies to place their advertisement in the Google Search Engine. This is particularly effective for companies that want to create awareness for its products or services.
The data for Singapore shows that 34.4% of the Singapore internet users have discovered new brands or products using search engines. This clearly shows that retail companies need to be visible in the Google Search Engine for its potential customers to find them. (Source: We are Social: https://wearesocial.com/sg/blog/2022/02/digital-2022/)
This course aims to equip the learners with the knowledge and abilities to plan, execute and review search engine campaigns on Google to generate sales. The target learners include marketing executives, managers, administrative staff, solopreneurs, graphic designers, content developers, web developers, and individuals who want to learn how to make use of Google Search Engine Marketing to generate more business.

Minimum entry requirement

- Secondary school Level OR able to communicate and understand English with minimum proficiency level equivalent to Employability Skills System Workplace Literacy Level 6, and numeracy proficiency level equivalent to Employability Skills System Workplace Numeracy (WPN) Level 6

- Can work on a personal desktop computer / laptop

Keyword tags

Fee Details

Course Fee and Absentee Payroll Funding support are available for employers who sponsor employees for all training. You can find a breakdown of all SkillsFuture training subsidies for employers.

If your business meets SME criteria, you are eligible to enjoy up to 90% in Enhanced Training Support for SMEs (ETSS) for any SC, PR or LTVP+ employee that you sponsor for training, on top of baseline subsidies.

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Schedule

Please check with the training provider for the most updated course information and course run dates.

Frequently asked questions (FAQ)

View all questions at SkillsFuture for Business FAQ .

Have any suggestions or want to report an issue? Let us know via our contact us page.

Full course fee

S$1200.00

After course subsidies

^From S$360.00

After SFEC From S$36.00

All fees are exclusive of GST. Please check with the training provider on the final fee applicable.

Contact person(s)

Please register directly with the training provider.

Mr Tan Teck Hoon Joseph
91819923
91819923
ask@lepls

Lead Generation For Business using Search Engine Marketing Techniques

S$1200.00

From S$360.00

Course Overview

About this course

What you'll learn

Minimum entry requirement

Keyword tags

Fee Details

Calculate your payable amount after subsidies

Schedule

Frequently asked questions (FAQ)

What types of SkillsFuture funding schemes are available for businesses?

How much course fee subsidies can I get?

What is the difference between courses found in MySkillsFuture and SkillsFuture for Business?

How do I make an SME Declaration?

What is SkillsFuture Enterprise Credit (SFEC)?

What was the qualifying criteria for SFEC eligibility?

S$1200.00

From S$360.00

Lead Generation For Business using Search Engine Marketing Techniques

Course Overview

About this course

What you'll learn

Keyword tags

S$1200.00

From S$360.00

S$1200.00

From S$360.00

Fee Details

Calculate your payable amount after subsidies

Schedule

Minimum entry requirement

^From S$360.00

^From S$360.00

^From S$360.00

^From S$360.00