Course Overview

About this course

The "Omni Commerce Campaign Implementation" module equips learners with a comprehensive skill set essential for navigating the complexities of modern commerce. Beginning with an exploration of consumer behavior in an Omni Channel world, participants gain a foundational understanding of factors influencing consumer choices. This knowledge is then applied to construct a strategic Omni Channel campaign by leveraging insights from building an Omni Channel strategy and integrating Omni Marketing Tech tools.

1. As the module progresses, learners delve into the pivotal role of data and analytics in Omni Channel Marketing, honing their ability to derive actionable insights for informed decision-making. The culmination of the learning journey lies in the execution and optimization of Omni Channel campaigns, where theoretical knowledge is translated into practical proficiency.
2. Assignments throughout the module encompass a spectrum of skills, including consumer behavior analysis, Omni Channel strategy construction, integration of marketing tech tools, data analytics application, and hands-on campaign execution. Through these assignments, participants acquire the practical expertise needed to implement successful Omni Commerce campaigns, ensuring they leave the module with a well-rounded skill set tailored to meet the demands of contemporary commerce.

What you'll learn

1. This module is part of the qualification " (SCTP) Professional Diploma in Digital Marketing (Synchronous and Asynchronous E-Learning.
2. Duration of this course is 70.5 hours
3. Instructional Units
4. 1. Introduction and Consumer Behavior in an Omni Channel World
5. 2. Building an Omni Channel Strategy
6. 3. Omni Marketing Tech
7. 4. Data and Analytics in Omni Channel Marketing
8. 5. Execution and Optimization of Omni Channel Campaigns
9. Learning outcomes related to knowledge:
10. 1. Understand consumer behavior in an Omni Channel environment and the factors influencing consumer choices.
11. 2. Learn how to construct a strategic Omni Channel campaign by integrating insights from Omni Channel strategy building and leveraging Omni Marketing Tech tools.
12. 3. Grasp the pivotal role of data and analytics in Omni Channel Marketing, gaining knowledge on deriving actionable insights for informed decision-making.
13. Learning outcomes related to skills:
14. 1. Develop skills in analyzing consumer behavior, constructing Omni Channel strategies, and integrating marketing tech tools effectively.
15. 2. Apply data analytics techniques to derive actionable insights for informed decision-making in Omni Channel Marketing.
16. 3. Acquire the practical expertise in executing and optimizing Omni Channel campaigns, translating theoretical knowledge into actionable strategies for successful implementation in contemporary commerce.

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